&TV, the new Hindi General Entertainment channel from ZEE Network Europe is all set to reach out to millions of viewers as it went on-air yesterday. A channel that stands for binding people, ideologies and philosophies through its content, &TV mirrors the thinking and values of an evolved India - the New Age &DIA! The content offering of &TV is contemporary and contextual, depicting the progressiveness in the mindset of the viewers.
With multi-dimensional content and a strong line-up of fiction and non-fiction shows &TV came to life at 7:00 PM on 6 April. Beginning with a visual spectacle Razia Sultan, the story of the first woman emperor of the Delhi Sultanate way back in the 13th century; followed by Bhaghyalakshmi at 7.30 PM, a simple story of an ambitious young girl who aspires to chase her dreams and at the same time strike a balance with the family. Get charmed by a feisty little girl Gangaa who is sure to make way into your hearts with her innocence, enthusiasm and the zest to live life to the fullest at 8.00 PM. Laugh out loud at the follies of two Kanpur couples for whom the grass is greener on the other side as far as their respective spouses are concerned at 8.30 PM with a sitcom Bhabi Ji Ghar Par Hai!
Taking centre stage at 9.00 PM is one of the most talked about game shows - India Poochega Sabse Shaana Kaun? hosted by none other than the Badshah of Bollywood - Shah Rukh Khan. Next in line at 10.00 PM is Begusarai - a quirky town that has a powerful story to tell - of Thakurs, outlaws of the land. A larger than life canvas with characters full of quirks, Begusarai is Television's biggest blockbuster with a whole lot of drama, refreshing dialect and peek into real, rustic India!
The channel also has two unique weekend shows, Killer Karaoke - Atka Toh Latkah, a singing show with a twist and Tujhse Naaraz Nahi Zindagi, an inspiring show based on the common issues faced by people.
Mr. Parul Goel, Zee Network Europe Deputy Head said, “We are thrilled to launch the contemporary channel &TV in the UK. It has been gaining immense popularity in India and we are confident that it will be a huge success here as well. The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are certain that the audience will enjoy seeing this new entertainment channel, which truly defines A Celebration of Life.”
Tune in to &TV for your daily dose of &entertainment! Available for Free on Sky Ch. 795 and Virgin Media Ch. 811.